Sinds november 2007 hebben we dus ons eigen bier in Isan.
Ik ben Archa drinker en had tot op heden nog niet het genoegen te proeven, dat komt er ongetwijfeld nog wel eens van. rolleyes

Posted on: Monday, 12 November 2007, 15:00 CST
Boonrawd Launches Isan Beer

By Bangkok Post, Thailand

Nov. 12--Boonrawd Brewery, the brewer of Singha beer, believes the launch of its new Isan beer will propel it into first place in the competitive beer market, says chief executive Santi Bhirombhakdi.

The new low-cost beer is targeted at the northeastern region known as Isan, which has seen strong growth in beer sales.

The market is dominated by Boonrawd and Thai Beverage Plc (ThaiBev), who each control more than 40 percent of beer sales. The companies tend to alternate as market leaders, depending on marketing programmes. The market value is estimated at 106 billion baht this year, up 11.5 percent from 95 billion in 2006.

Mr Santi said that intense competition made it essential for the company to maintain its market position. Its new strategy -- introducing local beer for specific regions -- is one that has proven successful in Europe.

"The battlefield in Isan indicates who is the leader in the beer market ... because sales growth in this zone has risen continuously," he said.

To accommodate the plan, Boonrawd's affiliate Khon Kaen Brewery Co in Khon Kaen has increased its annual production capacity by 25 percent to one billion litres.

Following the launch of the 4.7 percent alcohol Isan beer, the company plans to spend 35 million baht on marketing in the first three months. It anticipates Isan beer will earn a 3 percent market share nationwide and 30 percent in the Northeast.

Mr Santi declined to reveal the size of the region's market, but acknowledged that ThaiBev's Archa beer was the regional leader thanks to its lower price. Isan beer will sell at 100 baht for three bottles -- the same as Archa.

We staan altijd open voor verandering, maar vinden een "Chang" nog steeds het beste.

Het bier dat expat in isaan bedoeld is Archa.



Nu nadat ik me liet uitleggen wat eigenlijk Archa betekend kreeg ik te horen PAARD.
Nu ken ik de uitdrukking voor paard, is MHAA.

Maar Archa is..................niet zomaar een paard.
Archa zijn paarden uit hoge rang bevoorbeeld het paard van de Koning.

Diverse bier soorten dragen een dierlijke naam in Thailand.

LEO = Tijger bier



Singha = Leeuw bier



Maar nu naar ons favorite bier.

Nu chang bier oftewel olifante bier.
Dit is ook nog steeds mijn liefst gedronken bier.



Proost jongens olifant of paard als het maar smaakt.

Hier een lijst over het meest gedronken Bier in Thailand

en nog een lijstje over Bier in Thialand